Bmw /// m logo (Present)
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| BMW M Information | |
|---|---|
| Founded | 1972 |
| Headquarters | Munich, Germany |
| Parent | Bavarian motors Werke AG (BMW) |
| Official Site | www.bmwusa.com/bmw/m/ |
| Overview |
BMW M GmbH (previously: BMW Motorsport GmbH) is a subsidiary of German car manufacturer BMW AG established in May 1972 with just eight employees. BMW M, also known as M-Technik or just “M” (for Motorsport) was initially created to facilitate BMW’s racing program, which was very successful in the 1960s and 1970s.
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Bmw /// m logo (3D)
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The BMW ///M logo, the three stripes that make M branded cars even more recognizable. So, let’s see what we can learn about the “M” today.
BMW /// m symbol
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The first Red stripe represented Texaco, the famous American oil retail brand, who had partnered with BMW during the early days of M racing. Blue represented BMW and Bavarian region. The purple was used to represent the partnership and to allow for a nice transition between the two colors, blending as some may call it. Once the BMW/Texaco partnership ended, BMW had to buyout Texaco for the rights to the red.
