Zeekr Logo Description
The first letter of Zeekr, ‘Z’ represents Generation Z. Generation Z is the new consumer force, born between the mid-90s and the early 2010s, who have grown up in an increasingly digital world. They have new ideas when choosing which products to buy and expect a uniform digital experience that covers their home, office, as well as their car. They also see electrification as the norm and not as an alternative.
The rest of the name is derived from ‘geek’, a term for those that are fixated with and have extensive knowledge of technology, further fitting the technological focus of the brand.
Brand Overview
Founded: 2021
Headquarters: Zhejiang, China
Owner: Geely
Official Site: www.zeekrlife.com
Zeekr (Chinese: 极氪) was founded in March 2021 as a premium brand for battery-powered vehicles by the Geely Group to compete against NIO and Tesla, among others.
Learn More: Zeekr Wiki
