Toyota Century Logo Meaning
The “Century” derived its name from the 100th birthday of Sakichi Toyoda (born 14 February 1867), the founder of Toyota Industries.
The gold phoenix logo used throughout is called the Hō’ō (鳳凰) or Fushichō (不死鳥) from Asian mythology, representing the Imperial House of Japan, and the image can be found throughout Asia, such as the Kinkaku-ji in Kyoto.
Inspired by the hou-ou, the Japanese phoenix, this symbol is one of many reminders of all the Japanese cultural and artistic traditions incorporated into the Century.
Brand Overview
Founded: 1967
Manufacturer: Toyota Motor Corporation
Official Site: toyota.jp/century/
The Toyota Century is a large four-door limousine produced mainly for the Japanese market, serving as Toyota’s flagship car within Japan; whilst globally the unrelated Lexus LS series is Toyota’s flagship luxury model outside Japan.
Although the Century is a premium, full size luxury sedan, it is not available at Japanese Lexus dealerships; it can only be purchased at specifically identified Toyota Store locations.
Learn More: Toyota Century Wiki
Other Logos
white & goldToyota Century Emblem
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The Toyota Century is often used by the Imperial House of Japan, the Prime Minister of Japan, senior Japanese government leaders, and high-level executive businessmen.
The Century is comparable in purpose to the Austin Princess/Daimler DS420, Cadillac Series 70, Mercedes-Benz 600 series, Chinese Red Flag, Rolls-Royce, and Russian ZIS/ZIL limousines.
1967-2018Century Logo Evolution
