DeSoto Logo, HD Png, Brand Overview


The DeSoto make was founded by Walter Chrysler on August 4, 1928, to compete with Oldsmobile, Studebaker, Hudson and Willys in the mid-price class. Introduced for the 1929 model year, DeSoto served as a lower-priced version of Chrysler products, with Dodge and Plymouth also added to the lower end of Chrysler family in 1928.

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